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Dallas North Tollway is getting its first Universal Studios theme park

Frisco’s latest development project will bring a huge cast of superheroes, television stars and motion picture greats to Collin County. Frisco officials and executives with Universal announced plans Wednesday for the groundbreaking new development after months of planning and negotiations. The Orlando-based company acquired the land for the theme park in December, county records show. The almost 100-acre planned entertainment hub will be located on the Dallas North Tollway in the $10 billion Fields development. Unlike Universal Studios’ sprawling parks in Orlando, Los Angeles and abroad, the Frisco development will be a much smaller attraction — the first of multiple such projects the company plans.




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